diff --git a/meta/classes/image-account-extension.bbclass b/meta/classes/image-account-extension.bbclass
index ea956cd5..8289db40 100644
--- a/meta/classes/image-account-extension.bbclass
+++ b/meta/classes/image-account-extension.bbclass
@@ -144,3 +144,7 @@ python image_postprocess_accounts() {
     image_create_groups(d)
     image_create_users(d)
 }
+
+# rebuild rootfs on change of USERS as homes might be moved / created
+# no need to depend on GROUPS as they don't create directories
+do_rootfs_install[vardeps] += "USERS"